Visual Identity for a janitorial company.

We created a sophisticated brand identity for a small business owner. We researched others in the industry to make sure they’d stand out and help grow their business. We focused on making the brand consistent and memorable to current and prospective clients. While assessing all possible color palettes for this project, we decided that a monochromatic palette with an accent color would come across as professional. Blue is our main color because it symbolizes security, trustworthiness, and cleanliness, while brown symbolizes seriousness and safety. We presented the different branding components along with visuals for a consistent online presence. Although we mainly focused on stationary, a business in the modern world benefits from a guide for an online presence visual feed. It not only helps the brand stand out, but grabs the attention of prospective clients and makes the company appear consistent and true.