Visual Identity for a specialty chef’s restaurant and book.

We designed a brand for a chef who specializes in implementing garlic into all their recipes. The goal of this project was to create a recognizable brand to stand out from competitors and convey its message and individuality visually, online, and in their book. We wanted the logo to work in a variety of environments, from business cards and and flyers to menus and recipe books. Because the chef’s meals revolve around garlic, it heavily influenced the color palette and minimalistic design for this brand. We created a recognizable icon that symbolizes their identity, even at a small scale it remains memorable to the viewer.