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Visual Identity for a jewelry business
The project’s goal was to create a captivating brand identity that seamlessly fused tradition with contemporary elegance, showcasing the unique style and craftsmanship of the jewelry. Drawing inspiration from the rich Peruvian heritage and the influence of Huayruro bead jewelry, we crafted a visually stunning brand identity. We blended tradition and contemporary aesthetics while maintaining a focus on the unique qualities of the jewelry. Infusing the Huayruro's vibrant red hue with sophisticated neutrals and employing sleek typography, we skillfully captured the essence of Peruvian culture while exuding a sense of refined sophistication.
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